Are you a florist or flower grower struggling to stand out on Instagram?
Because this online Instagram course is for you.
Who is Instagram for Florists for?
This course is for florists and flower growers who:
Want to showcase your floral business more effectively on Instagram to attract the right audience
Are using Instagram but feel unsure how to build a strong, professional presence on the platform for your floral business
Already have an Instagram account but you struggle to increase engagement and reach new potential customers
You’ve been using Instagram for a while but you struggle to keep up with all the new updates and changes to the algorithm
Want a course that’s focussed on the challenges that florists and flower growers face with case studies and examples specifically from florists and flower growers successfully using Instagram
How will Instagram for Florists work:
Instagram for Florists is an online course. Over the 4 weeks there will be short video modules to watch, one live learning session and one live Q&A session each week.
This online Instagram course has been specifically designed for you as florists and flower growers. The course content is focussed on what you need as floral business owners so that you can successfully use Instagram for your floral business.
You’ll be set weekly ( optional) tasks so that you can put your learnings into practice.
Here’s what you’ll learn - week by week
Week One:
Your Instagram foundations
Understanding how to convey your brand - consistencey and simplicity
Streamlining your Instagram Profile
Optimising your Instagram Bio
Understanding how keywords work
Crafting content for your Instagram Highlight folders
Week Two:
Creating compelling Instagram content
Focus on the content that florists and flower growers need to share to attract your customers
Understanding the value of Posts/ Carousels and Reels for florists and growers
Deep dive into Reels - you’ll be learning about the Reels content that works for florists and flower growers
Learning filming techniques - stop motion, time lapse, B-Roll
Week Three:
Building an Engaged community
Deep dive into Instagram Stories - how you can use Stories to drive up your connection with your followers
How to increase your visibility & discoverability on Instagram
Understanding the value of collaborations
Understanding what your followers want to see from your floral account
Week Four:
Converting followers into customers
Understanding your customers buying journey
Creating effective calls to action
Understanding Instagram metrics
Analysing your Instagram insights
By the end of this 4 week course you will:
Be clear on how to make your floral business as visible and discoverable as possible on Instagram
Be focussed on the Instagram content that works for you as a florist or a flower grower to attract your audience and convert followers into customers
Understand how to grow a loyal community of followers who will engage with you and your content and help your business to grow on Instagram
Learn how to use your Instagram account to grow enquiries and sales for your floral business
Hi I’m Lou & I’ll be your Instagram teacher
I’ve been working with florists and flower growers for the last 5 years helping them to use Instagram to reach their customers and grow their business.
I have tonnes of experience working with both florists and flower growers and it’s now time to put all that experience into an Instagram course that’s focussed on florists and flower growers.
Here’s what you’ll get:
The course runs from January 13th - February 5th with live sessions every Tuesday & Thursday morning at 10:30am for four weeks
It’s a one off payment of £350 or two split payments of £175
4 live learning sessions on Zoom
4 live Q&A sessions
4 bonus workshops covering Reels, Stories, Instagram SEO & Stop Motion for Beginners
4 weeks of support from me
Recordings of all sessions in case you can't make it live
6 Months access to all course content
Questions you might have about Instagram for Florists:
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The course is 4 weeks long from January 13th - February 5th.
Each week there will be approximately 2.5 hours of content:
Tuesdays at 10:30am - 13th/ 20th/ 27th January and February 3rd
Thursdays at 10:30am - 11:30am - 15th/ 22nd & 29th January and Thursday 5th
Plus you'll have some optional tasks and challenges to complete.
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Instagram for Florists costs £350 for the 4 week course ( you can also opt to pay two split payments of £175)
In addition to all the course material you will also receive bonus masterclass sessions:
How to Make Reels - Beginners session
How to Use Instagram Stories - Beginners session
How to Use Instagram SEO
Stop Motion for Beginners
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That is not a problem - each live weekly session and the Q&A session will be recorded and added to your learning portal.
You can then catch up in your own time.
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You will have access to all the course materials for 6 months so you can re-visit parts of the course you'd like to focus on again as often as you'd like in that 6 month period.
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You'll be with me in two live sessions a week and you'll have the Instagram for Florists community group in the Freshlearn teaching platform,
In addition you can contact me by email to ask any questions you may have.
So you'll have lots of different ways to get direct support from me throughout the duration of the course and beyond.
If you’d like to chat to me about the course and ask any questions I haven’t been able to answer for you here please do tap below and we can chat further.