Are you an artist or maker struggling to grow on Instagram?

  • You pour your heart and soul into your work but finding the right audience online can feel overwhelming.

  • Instagram is more than just a platform – it’s a powerful tool to showcase your creativity, connect with people who love what you do and turn followers into buyers of your beautiful work.

  • If you’re ready to take control of your Instagram and make it work for your business, this course is for you.

 
 
 

Who is Instagram for Artists and Makers for?

This is a 4 week online course is for artists and makers who want to:

  • Reach more people who appreciate your art or craft

  • Grow a loyal and engaged audience

  • Sell more work and build a sustainable creative business

  • Understand how Instagram works and feel confident about using it and not overwhelmed

    No gimmicks, no complicated strategies – just clear, actionable steps to help you succeed.

 
 
 
 

How will Instagram for artists & makers work:

It’s a an online course and over the four weeks there will be short video modules to watch, one live learning session on Tuesdays and one live Q&A session on Thursdays each week.

You’ll be set weekly ( optional) tasks so that you can put your learnings into practice.

 

Here’s what you’ll learn - week by week:

 

Week One:

Your Instagram foundations

  • Understanding how to convey your brand - consistencey and simplicity

  • Streamlining your Instagram Profile

  • Optimising your Instagram Bio

  • Understanding how keywords work

  • Crafting content for your Instagram Highlight folders

Week Two:

Creating compelling Instagram content

  • Focussing on the content that artists and makers need to share on Instagram to reach more of your audience

  • Understanding the value of Posts/ Carousels and Reels for artists and makers

  • Deep dive into Reels - you’ll be learning about the Reels content that works for creatives

  • Learning filming techniques - stop motion, time lapse, B-Roll, cutaway, voiceovers.

Week Three:

Building an Engaged community

  • Deep dive into Instagram Stories - how you can use Stories to drive up your connection with your followers

  • How to increase your visibility & discoverability on Instagram

  • Understanding the value of collaborations

  • Understanding what your followers want to see from you as an artist or maker

 

Week Four:

Converting followers into customers

  • Understanding your customers buying journey

  • Creating effective calls to action

  • Understanding Instagram metrics

  • Analysing your Instagram insights

 
 

By the end of this 4 week course you will:

  • Be clear on how to make your work as visible and discoverable as possible on Instagram

  • Be focussed on the Instagram content that works for you as a an artist or maker to attract your audience and convert followers into customers

  • Understand how to grow a loyal community of followers who will engage with you and your content and help your business to grow on Instagram

  • Learn how to use your Instagram account to grow enquiries and sales for your work

 

Hi I’m Lou & I’ll be your Instagram teacher

I’ve been working with artists and makers since I founded Spark Social in 2019.

And I know how challenging Instagram can be for you. Instagram can feel overwhelming but my course will help you to understand how you can get the most out of this platform. Because your customers are on Instagram ready and waiting to discover your work.

You can find me on Instagram @spark_social